Music Business/Law Tips - "Online Performance Income"

There is positive news to report to songwriters. Even though record sales are down, because of new technology BMI, ASCAP and SESAC can now much better monitor/track, process and pay-out on performances of songs on the Internet, steaming audio, video, and other digital platforms and new media that are constantly emerging. According to a recent Billboard article, ASCAP reported that last year it had tracked 250 billion performances, many of which were from the digital world. Bottom line, that is new money that is coming to songwriters that did not exist a few years ago. Hence, from what might seem like just a small stream now may someday become a roaring river of new income. Ben McLane Esq benmclane.com

Music Business/Law Tips - "Website Tips"

Here are the 3 key things an artist should keep in mind for his/her website: 1. Create a functional/attractive home page, which should contain easy to see/find links to the following basic elements: music, video, shows, contact info, a buy button for merch/music. 2. Make the website the "artist hub" and point back all the other social networking sites (i.e., Facebook, Twitter, etc.) to the website. 3. Update the website frequently with new content to maintain fan interest and interaction. Ben McLane Esq benmclane.com

Music Business/Law Tips - "Fans"

Its elementary that an artist cannot sell his/her music, tickets or merchandise if there is no audience to sell them to. To find out if an artist really has a dedicated fanbase (i.e., a career), the following 3 key factors have to exist: 1. The fan(s) buy an artist's products. 2. The fan(s) make repeat purchases of an artist's products. 3. The fan(s) recommend the artist's product(s) to their friends online and offline (i.e., viral). Ben McLane Esq benmclane.com

Music Business/Law Tips - "Record Company Profit"

Record companies have a choice when they release a record as to what configurations they will create for the market. Those decisions are generally based on cost, profit and demand. The 3 main configurations are (1) CD, (2) digital download, and (3) vinyl. CD album: Wholesales for approximately $8.29. Manufacturing cost is approximately $1.15. Label gross profit is approximately $7.14. Vinyl album: Wholesales for approximately $10.50. Manufacturing cost is approximately $3.50. Unsold stock cannot be returned so have to be careful on units produced. Label gross profit is approximately $7. Digital album: Wholesales for approximately $6.99. Manufacturing cost is $0. No shipping costs. Label gross profit is approximately $6.99. Although vinyl has had a resurgence, since it costs the most to make and sells the least, it is a limited market, with digital sales becoming the dominant trend since there are no costs to produce and there are now fewer stores to sell CDs. Ben McLane Esq Benmclane.com

Music Business/Law Tips - "YouTube"

For an artist to maximize their YouTube presence they should do the following: 1. Shoot a video and upload. 2. List the artist and song title. 3. Describe the video (i.e., category = music). 4. Insert an ISRC Code in the metadata to generate a "buy" link for the song to iTunes and Amazon. 5. Enter similar popular artists names in the tags field to capture the target demographic and make it more viral. Ben McLane Esq benmclane.com

Music Business/Law Tips - "Top 5 Success Elements"

Of course there are many factors that contribute to an artist's success, but all artist's that make it seem to have the following 5 things going for them: 1. Strong work ethic 2. Exceptional talent 3. Unique image 4. Perseverance 5. Professional team Ben McLane Esq benmclane.com

Music Business/Law Tips - "Synch Tips"

An artist can increase the likelihood of getting their music placed in film, TV and commercials if they take care of the following first: 1. Make sure to own the copyrights for both the masters and the songs embodied on the masters so there is easy licensing. 2. Make sure the music is "claim" and "sample free" (i.e., all legal issues/permissions/clearances have been worked out in advance). 3. Make sure that the person "pitching" has the authority to act as an agent (administrator) on behalf of all the copyrights. Ben McLane Esq benmclane.com