Music Business/Law Tips - Gear Endorsement Deals

With the NAMM (National Association of Music Merchants) Convention quickly approaching, many musicians either already have - or will obtain - instrument and other musical gear endorsement deals, and will hanging out there either performing for or networking with the equipment suppliers that will be showing off their wares to buyers and the industry. Normally, a musician would need to have some level of notoriety or fan base either from releasing records, touring, and/or having an online presence to secure an endorsement deal (but not always). The terms of such a deal can vary, but unless the musician is already a superstar, the basic deals points are the following: (1) Give the musician free product(s) or product(s) at cost (money only if a big name); (2) Musician must promote the product by using the gear at shows or on recordings/videos, and post images online using the gear; (3) Normally a term of a year/ few years where the musician can only formally endorse that particular product. It's always best to endorse product that one already likes and will be proud to be affiliated with. Ben McLane Esq benmclane.com