Sunday, January 3, 2010
Music Business/Law Tip of the week - "Connections"
In general, I think the best way for a young band to make connections in the music industry is to work hard to put themselves in a position where industry people want to speak to them, and better yet, help them. This would mean the band should tour, sell CDs and merch, invade the internet and all the music related websites, generate press, enlist a street team, network like crazy, etc.; whatever the band can do to raise its profile and generate a buzz. Once a band has some value in the marketplace, the industry will magically appear. Of course, the band then has to be careful about who they hook up with in the industry when assembling their team so that the band is joined at the hip with pros and not schmos.