Sunday, April 7, 2013

Music Business/Law Tips - "Marketing and Promotion"

Since there is normally a direct correlation between awareness of a record release and sales, it is important for any product commercially released to be backed by as much marketing and promotion as possible. This normally means advertising and publicity in areas like radio, online, TV, press, in-store promotions, etc. At a record label there are marketing and publicity departments that handle this. If an artist is indie - and even if signed - they may have to do some/all of this themselves to reach fans. It does not make sense to spend the time/money to record a record and then not properly promote it. Ben McLane Esq

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