Sunday, August 4, 2013
Music Business/Law Tips - "Social Media Success Indicators"
For an artist to really know if his/her social media activies (i.e., YouTube, Facebook, Twitter) are generating any kind of success, there has to be some active engagement from the public. The 3 main factors to look for to see if the marketing plan is working and fans are properly responding are: (1) buying product (i.e, downloads or merchandise), (2) repeat purchases, and (3) recommendation of the artist/product to the fan's friends. The key is to sell product or what is the point?; and; in order to sell things, the artist has to first build an audience to sell to via both online - and offline (i.e., performing) - activities. Ben McLane Esq benmclane.com