Saturday, April 12, 2014
Music Business/Law Tips - "Marketing Terms"
For a record label to properly release a record, it needs to market and promote the record. There are a few marketing terms/jargon that are similar/overlap which an artist may hear a label refer to or see as a line time expense on a royalty statement, but which have slightly different meanings to the industry: "Marketing" - Generally refers to money spent for in store promotions, like listening stations, posters or product placement on end-caps or near the sales counter. "Promotion" - Generally refers to the label spending money to hire an outside (or indie) radio or video promoter who can hopefully get a single played. "Advertising" - Generally refers to the label spending money to buy ads on TV, radio or in print. "Publicity" - Generally refers to the label spending money to hire an outside publicist to obtain publicity in the press, TV, print and online media. Ben McLane Esq benmclane.com