Wednesday, September 17, 2014
Music Business/Law Tip - "Wristbands = Mo' $$$"
Festivals such as Lollapalooza and Bonnaroo are now having concertgoers wear RFID bracelets whereby an attendee has the option to connect the wristband to his/her bank or credit accounts to pay for what they buy at a concert (food, drinks or merchandise) by tapping the band against a chip reader. Statistics indicate that concertgoers spend about 20% more on on-site purchases when its cashless. This is clearly a trend you'll see more of at venues since the promoters make more money and there does not seem to be a backlash from attendees. Ben McLane Esq benmclane.com