Monday, November 24, 2014

Music Business/Law Tips - "Logo Is An Artist"

In the EDM (Electronic Dance Music) realm – where DJs prevail - several unlikely stars have arisen in non-traditional ways. A recent example of this is the producer “Zhu” (Steven Zhu). Although Zhu is a DJ performer who can also sing and dance, he has chosen to market himself as an anonymous graphic/cartoon logo – you never see the person. His true indemnity is mysterious (sort of like “Deadmau5” with the mask also in the same musical genre). Zhu’s brand and music has spread like wildfire via dance music blogs and YouTube videos. His image is even starting to show up as graffiti in Europe. Apparently according to management, since Zhu happens to be of Chinese descent, to get around any potential prejudice it was thought it may be best to market him in this fashion. It has worked - as Zhu signed a major label deal with Columbia Records and is on the charts and playing all the big Festivals. Zhu has proven that these days one can break the mold of how to make it in the music business, and is an encouraging example to other artists that may not fit into a cookie cutter image. Of course, the music always has to be commercial. Ben McLane Esq

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