Saturday, April 25, 2015
Music Business/Law Tips – "Big Data>Hit Predictor>Deal"
Record companies these days are analyzing what is known as “Big Data” to predict which new artists are bubbling up and might become superstars. Big Data is information generated by digital platforms like Spotify plays, Twitter mentions, Facebook likes, YouTube views, etc., that helps labels pinpoint what songs can be hits by what fans are reacting to. Patterns in the data are looked for and tracked, which makes for a safer bet when a label wants to work with a new artist (then just relying on a gut reaction). This is how the new music business looks, and developing artists are wise to heed the warning that they need to utilize social media if they want to get on the radar of a record company or other media partner. Ben McLane Esq Benmclane.com