Sunday, October 4, 2015
Music Business/Law Tips - "Spotify Breaking Acts"
Spotify is the world's largest subscription service. Most people use its "freemium" model where they do not have to pay to listen. The good part about this is that Spotify has become a platform for new artists to be discovered, and on occasion Spotify will help promote and launch a new artist. Recently, Spotify helped break Hozier 's "Take Me To Church" and Major Lazer's "Lean On" into the Top 10 via its "Today's Top Hits" Playlist, adding the songs to its artist development platform called "Spotlight", and targeted banner placements in "browse" sections of the Site. By putting the focus on these tracks and exposing them to millions of potential listeners, this caused more repeated "listens", and listeners started to share the tracks and add them to their own personal playlists - where ultimately the songs became viral hits. Sounds like the new radio to me. Let's hope there is room for indies as well as major label backed artists to participate. Ben McLane Esq benmclane.com