Sunday, October 18, 2015
Music Business/Law Tips - "YouTube Is King"
Industry sources indicate that YouTube is growing faster than all other music streaming platforms combined. Although you may hear a lot about Spotify, Google Play, Apple Music, Rdio, etc. in the world of streaming - YouTube in still the primary destination of choice for free music consumption. According to new data from Nielsen Music, video music streaming sites like YouTube (and to a lesser extent Vevo) are growing 60.6 percent faster than all on-demand audio streaming services combined, paid or free. Streaming is the fastest-growing way people are getting their music today. On the other hand, digital and physical sales are down. The trick will be to find a way to make streaming more lucrative to the content creators. Let's hope the growing volume will translate, and clearly an artist with new music should have a video on YouTube, etc. for the exposure and byproduct possibilities. Ben McLane Esq benmclane.com